Fractional CMO · B2B SaaS · Post-Raise

You closed the round.
Now build the
pipeline your
investors expect.

You don't need a full-time CMO yet. You need someone who has done this twenty times — built the ICP, stood up the pipeline, hired the team — and can do it again in 12 weeks.

Book a Call See the proof

12-week fractional CMO engagements completed over 5 years

45^%

of client companies raised subsequent funding rounds

18^%

of client companies have since been acquired

12^wk

Fixed engagement. Clear outcomes. No retainer creep.

Who This Is For

You just raised $3–10M.
Your investors expect a real marketing function.
You're not sure where to start.

No marketing leadership in place

You're a technical or sales-led founding team. Marketing has been word-of-mouth and LinkedIn. That worked at pre-seed. It won't scale past it.

Too early for a $250K full-time CMO

You need someone who can build the foundation and hire their replacement — not someone growing into the role while burning an executive-level salary.

Shooting from the hip on tactics

Blog posts, some LinkedIn, a conference or two. No ICP clarity. No buyer journey. No way to know what's working. You need a strategy before more execution.

Not the right fit

If you already have strong marketing leadership, are pre-product, or need a generalist consultant to manage existing vendors — this engagement isn't built for you. The 12-week model works best when there's a committed executive sponsor (CEO/CRO) ready to move fast and make decisions.

The Engagement

Twelve weeks.
A foundation
that scales.

Not a strategy deck that goes in a drawer. An operating foundation — ICP defined, pipeline process built, team in place, technology configured — that your team can execute against the day the engagement ends.

Book a Call

Weeks 1–4

Discovery

Every engagement starts by leaving no stone unturned. Conversations with your executive sponsor, your revenue team, your marketing team. Understanding your best customers, your current systems, and your actual goals — not just the ones in the deck.

The output is a Discovery Summary that aligns everyone on what the next 8 weeks will accomplish and why. This alignment is non-negotiable — without it, execution is noise.

Executive interviews Current-state audit Engagement Goals defined Engagement Roadmap

Weeks 5–11

Execution

This is where the work gets done. Typically 4 – 6 Engagement Goals, drawn from four categories: ICP & Buyer Journey clarity, lead qualification process, CRM and tech stack configuration, and team structure and hiring. The specific goals are always unique to your company — there is no templated delivery.

Every action traces directly to your ARR goals. No marketing theater.

ICP & Buyer Journey MQL/SQL definitions HubSpot / Salesforce setup Revenue dashboards SLAs between Marketing & Sales VP Marketing hired (if needed)

Week 12

Transition & 12-Month Plan

The engagement ends with a 12-month plan that ensures nothing backslides — and a full handoff to the team that's now in place to execute it. Roughly one-third of engagements continue into a light advisory arrangement of a few hours per month.

12-month ARR roadmap Full team transition Optional advisory arrangement

Client Proof

What founders say,
after the work is done.

Just 3 months with Michael sped up our process by 12 to 18 months.

Greg Chudiak

President & CEO, Pandell

Acquired by ESG Global

Before Michael, we were shooting from the hip with our marketing tactics. Michael gave us the strategic foundation we needed.

Jackson Fregeau

CEO, Quandri

InsurTech · Post Series A

Everything Michael did has freed us up to go out and sell. He's set LINK up for long-term marketing and sales success.

Brian McClennon

President & CEO, LINK

FinTech · Workplace SaaS

Michael has brought us something that's undervalued in many organizations — the structural change that enables us to be ready for scale.

Dan Erikson

Co-Founder & CEO, OpsReady

IndustrialTech · B2B SaaS

Pandell

Energy SaaS

Rebuilt go-to-market foundation. Acquired by ESG Global.

→

Quandri

InsurTech SaaS

Post-Series A foundation. VP Marketing hired.

→

Link

FinTech SaaS

Marketing & sales aligned. Long-term foundation set.

→

OpsReady

IndustrialTech SaaS

Structured for rapid scale. Revenue team aligned.

→

About Michael

Not a marketing consultant.
A practitioner who's built
this before.

Michael Gaudet is a fractional CMO who works exclusively with venture-backed B2B SaaS companies. Twenty engagements over five years. Every single one a 12-week, outcomes-first model built around a single goal: give founders the marketing foundation their investors expect.

He is not a generalist. He doesn't do brand strategy for CPG companies or help agencies improve their content. He does one thing: help B2B SaaS founders who just raised build the marketing function they need to grow into their valuation.

45% of his clients have raised subsequent rounds. 18% have been acquired. Those numbers come from the work, not from luck.

Specialization

B2B SaaS · Post-raise scaling

Engagements

20 completed · 5 years

Based

Calgary, AB · Serves Canada & US

Michael Gaudet, Fractional CMO — Eighty Twenty CMO

The Engagement

One engagement.
Clear structure.
Defined outcomes.

The 12-week engagement is the only format Michael works in for new clients. Not an open-ended retainer. Not a 6-month consulting project. A fixed-scope engagement that ends with your team standing on their own.

This model exists because it produces better outcomes than the alternatives. A fixed timeline forces prioritization. A fixed scope means you know what you're getting. And an engagement that ends with a handoff — not dependency — means the foundation actually holds.

Capacity is intentionally limited. Two concurrent engagements maximum. That is not a sales tactic — it is how the work stays at the quality level the model requires.

12-Week Fractional CMO Engagement

Fixed Fee

One engagement. One price. No retainer creep.

Full Discovery Process — no stone unturned (Weeks 1–4)
4 – 6 Engagement Goals executed against your specific ARR targets (Weeks 5–11)
12-Month ARR Plan & full team transition (Week 12)
CMO or VP Marketing sourcing included if needed
Direct access to Michael throughout — not a team, not a junior delegate

Availability: Limited to 2 concurrent engagements. Start with a no-pressure 30-minute conversation to determine fit before any commitment.

You closed the round. Now build the pipeline your investors expect.

You just raised $3–10M. Your investors expect a real marketing function. You're not sure where to start.