Quandri: the foundation that
enabled a US$12M raise

Quandri had successfully closed a Series A but the VP Marketing position remained vacant. Marketing activity existed — LinkedIn posts, podcasts, events — but none of it was coordinated or tied to a strategy. With no ICP defined and no Buyer Journey mapped, there was no way to measure what was working or forecast revenue with confidence. Every marketing dollar was a guess.

• ICP and Buyer Journey defined — the operating map for the entire revenue team. With ICP clarity, every downstream investment in content, channels, and sales enablement points in the right direction.
• VP Marketing sourced and hired — Michael ran the full process: role definition, candidate sourcing, vetting, and shortlisting. The result was a world-class hire who stepped into a role with a defined ICP and configured CRM from day one.
• CRM pipeline rebuilt — stage definitions, entry and exit criteria, and automation configured so every lead was handled consistently and pipeline data was reliable enough to base decisions on.

Quandri left the engagement with a defined ICP, a qualified pipeline process, a configured CRM, and a world-class VP of Marketing. The foundation enabled a US$12M Series A raise in July 2025 — with revenue growing 15x in the intervening period.