LINK: from product team
to scalable revenue machine

LINK had built a strong workplace savings SaaS product — and now needed to make a radical shift from development-led to revenue-led. The CEO understood what needed to happen but was buried in fundraising and deal-closing. Past attempts at securing a CRM had failed. Key processes and hires hadn't been put in place. Marketing had no structure and no accountability to revenue.

• HubSpot built end-to-end — CRM selected, configured, and populated with lead stage definitions, deal stages, tracking across all channels, and dashboards that gave leadership revenue visibility for the first time.
• Buyer personas and qualification process — ICP defined, Buyer Journey mapped, MQL/SQL definitions established, and SLAs agreed between Marketing and Sales so every lead was handled consistently.
• Key hires sourced and made — Michael ran the sourcing, vetting, and interviewing for key marketing roles, saving the CEO 20+ hours per hire and ensuring each person stepped into a role with a clear mandate and infrastructure already in place.

LINK left with a complete revenue infrastructure — HubSpot running, buyer personas defined, lead qualification in place, key hires made, and a new SaaS website. Marketing activity was tied to ARR for the first time.